ABOUT ME
Creative Director / Product & Partnership Strategist
Born and raised in New York City, I’ve always been inspired by the city’s creativity, energy, and the people behind it. Growing up here taught me that the best ideas rarely come from one place. They come from curiosity, collaboration, and seeing connections that other people might miss. That perspective continues to shape how I approach every project.
My career began in editorial and retail, with roles at Complex Magazine, ALIFE, and Nike Bowery before spending more than a decade at October’s Very Own. Along the way, I’ve worked across product development, creative direction, partnerships, and brand storytelling, collaborating with artists, athletes, leagues, and global brands across sports, music, fashion, and entertainment.
A lot of my work starts with an idea and follows it through the process, from product concepts and samples to feedback, refinement, storytelling, and launch. I enjoy working with different teams and perspectives to figure out what makes a product or idea stronger.
What keeps me excited hasn’t really changed. I enjoy finding the right idea, bringing the right people together, and building work that feels authentic to the communities it’s meant for.
This portfolio is a collection of the work and the thinking behind it.
These are selected works — more projects and case studies to come.